San Francisco-based Kink.com has signed a deal with Skinfluential Media, the management arm of Mr. Skin, to oversee operation of the company’s flagship website. The deal will allow owner and CEO Peter Acworth to focus more fully on content development, toy design, and emerging sextech to grow the Kink brand.
“Mr. Skin is a gold-standard in content management and branding,” says Acworth. “From our first conversation, I was impressed by their team’s creative energy and clear enthusiasm for our vast library of content. By letting them grow the site and our overall audience, my team can now more fully concentrate on bringing and developing new content and product.”Acworth returned to the helm of Kink.com in September, after a three-year hiatus.
He immediately began looking to streamline operations so that the company could more effectively move into growth markets like toys and fan content. Skinfluential Media, an industry leader known for successfully managing and marketing large libraries of content, quickly emerged as a leading contender.
“When Peter approached me with the opportunity to take over management of Kink’s subscription business, I was immediately intrigued,” says Sam Rakowski, President of Skinfluential Media. “I’ve always respected the brand he built and their unique position in the adult industry. My vision is to help evolve Kink.com from a massive warehouse of content to more of a museum-like experience, focusing on content curation and discovery for Kink’s users while adding more interactive features.
”Skinfluential Media will manage site operations and grow the company’s subscription business, integrating best-in-class technology to improve user experience and pioneering new partnerships to expand the brand’s reach. “After nearly 25 years of running a website, it’s liberating to be able to think again like a start-up, and to prioritize innovation and growth,” says Acworth. “This is the beginning of an exciting new era for both me and the company.”